September 21, 2017
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Our Business Principles

1. You come first. We are here to ensure that your investment plans are met. By aligning our business approach with your investment priorities, we ensure that you receive favorable returns and prompt service. To us, you are individual entities, not portfolio numbers. If an investment opportunity is not completely suited to you, then we simply find a better one.

2. We value knowledge. We provide you with up-to-date analytical forecasts and research to help you make an informed investment decision.

3. Build trust, then capital. We respect your privacy and hold all information about your portfolios, investment options and personal details in high confidence. We also ensure that any counsel or investment information offered to you is accurate and verified.

4. Profitability and sustainability. We are a business that wants to create more value for our shareholders and investors. But while doing so, we value prudence over aggressiveness for continued success. We diversify investments, both in the short-term and long-term. Our conservative investment philosophy makes us better positioned than most financial institutions to weather volatility.

5. Credibility. We have an expanding shareholders’ equity base of KD 93.1 million and a portfolio of close to 1000 clients. This comes from being reliable, accountable and result-driven – qualities that are never compromised.